How to Grow Your Google+ Community
A Google+ Community: Missed Opportunity for Many Brands Despite the rumors of Google+ and its demise due to changes internally at the company and to
The 5 Key Dimensions of Brand Personality
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The Mere Exposure Effect on Social Media
The Product Branding Surrounding Our Personal Spaces Before we get into explaining the Mere Exposure Effect on social media, think about the personal spaces that
Branding with Social Media: Casting the Personality of Your Brand
Branding with Social Media: Finding the Perfect Brand Representative Back in my days working on Hollywood movies, I met quite a few casting directors and
Social Advertising and the Selfie Brand
Social Advertising and the Social Media Selfie Most of us have been guilty of posting a selfie on our personal social media channels at one