As much as we’d like to believe that all companies are created equal, have similar infrastructures supporting their operations, and have the same marketing objectives and marketing budgets, this is far from being the case in the real world.

As much as we’d like to believe that all companies are created equal, have similar infrastructures supporting their operations, and have the same marketing objectives and marketing budgets, this is far from being the case in the real world.
Back when I was a teenager and young adult, the term “social media marketing” was more than a decade away from becoming the integral component of every brand’s marketing mix.