Who Should Manage Social Media at Your Company?
Believe it or not, there are hundreds of thousands of highly successful companies that were founded in the 80s, 90s and the 2000s, well-before the
Size Does Matter with Social Media Strategies
As much as we’d like to believe that all companies are created equal, have similar infrastructures supporting their operations, and have the same marketing objectives and marketing budgets, this is far from being the case in the real world.
What Hollywood Taught Me About Social Media Business Storytelling
The Hollywood movie industry has certainly changed over the last several decades. If I was to tell you back in the 1970s that the 21st-century
Branding with Social Media: Casting the Personality of Your Brand
Branding with Social Media: Finding the Perfect Brand Representative Back in my days working on Hollywood movies, I met quite a few casting directors and