Back when I was a teenager and young adult, the term “social media marketing” was more than a decade away from becoming the integral component of every brand’s marketing mix.
A Brand Story on Social Media Requires a Budget
Has your company been reluctant to invest in its brand story on social media? You are certainly not alone. Many companies are still not budgeting
What Hollywood Taught Me About Social Media Business Storytelling
The Hollywood movie industry has certainly changed over the last several decades. If I was to tell you back in the 1970s that the 21st-century
The Mere Exposure Effect on Social Media
The Product Branding Surrounding Our Personal Spaces Before we get into explaining the Mere Exposure Effect on social media, think about the personal spaces that