How We Develop a Social Media Marketing Strategy

It’s not hard for a bird to fly or a fish to swim. The same cannot be said about the average company on social media. This is especially true for established brands with a storied history that may have underestimated their need to devise a social media marketing strategy early on. They’ve been a market leader without social media for decades, why bother? As social media marketing evolved into what it is today, these former market leaders began to notice that their smaller competitors along with many new market entrants were succeeding at growing their market through social media. These once industry leaders were left scratching their heads and pointing fingers at their traditional marketing managers. Gone are the days of categorizing social media as “new media,” In reality, social media marketing has become the new traditional marketing. Social media is where your customers are talking about your competition. Wouldn’t your brand prefer that your customers were talking about your brand, or better yet, talking WITH your brand on social media?


Developing social media solutions for your company begins with our social media agency obtaining a deep understanding of where your brand has been, where it presently sits in the market, and most importantly, what direction you want to take the brand in the coming years.


An Effective Social Media Marketing Strategy Begins with Brand Exploration


Let’s face it. The goals for an effective social media marketing strategy are simple. No matter the size of a company, the over-arching social media agenda is comprised of these three high-level objectives:


  • brand/product awareness on social media
  • management of brand reputation/brand perception
  • strengthening of a brand’s social media community for targeted leads, revenue generation, and strategic business relationships

The strongest and most sustainable of social media strategies begin with a social media audit. This process begins with a period of company exploration, brand exploration, and market exploration. It is upon this foundation your ultimate strategy will be built.


If you’re interested in learning more about our social media audit ➜ CLICK HERE.

Searching for a Social Media Marketing Strategy to Increase Brand Awareness?


Probably the greatest reason companies reach out to us for their social media marketing strategy is to raise awareness for their brand and portfolio of products. It might be tempting to try and be all things to all people so as to not exclude any potential consumer groups. However, 99.9% of the time we find ourselves helping brands focus their social media branding to reach a more targeted consumer group.


Each social network has differing user demographics and having a clear understanding of the target for your products will naturally grow interest and support from the right consumers. Any social media marketing strategy we develop will never make growing the number of your fans and followers a priority. Instead, our philosophy will always focus efforts on growing brand awareness with the right targeted consumers where they actually exist on social media. By building your social channels the right way, any marketing objective will be much easier to obtain whether it be online sales conversions to increased online mentions of your brand.

Concerned About Brand Reputation and Positive Perception?


Your company has already worked so hard and spend hundreds of thousands if not millions of dollars a year to build up and protect the reputation of your brand. Why wait until your brand is faced with a public relations crisis before taking up a social media marketing strategy to help sway the narrative? Social media is a powerful tool that helps a brand maintain a continual story relationship with their most valuable consumers that want to support and show their love for your products and services. These consumers will also be the first to step up and defend your brand online whenever their support is needed.


The beauty of social media is that today’s consumers have evolved into a global army of marketers. Let’s make sure your brand is worthy of their conversations and social shares by making sure the appropriate content marketing strategy is implemented.

A Social Media Marketing Strategy to Strengthen Your Community


Many companies on social media have not learned the true value of social media and continue to use social as a means to push the same old advertisements and one-way conversations. It’s one thing to profile and strategically market to consumers, but it’s quite another to generate positive consumer engagement on your social media channels. Any worthwhile social media marketing strategy will provide reasons for consumers to engage with your business pages on social media, make purchases on your website, and share their experience with friends, family, and co-workers. Optimization of the customer experience on social media begins with great brand storytelling, brands engaging with their community and the community responding tenfold.


Regardless of the reasons why your company desires a presence on social media, just remember that Rome wasn’t built in a day. Neither should your social media community. The strength of any community begins with strategic planning and a qualified team to help execute on a vision.

Let’s Build a Social Media Marketing Strategy Together!

Every brand eventually faces a point where they need a complete social media overhaul or just a social media tune-up. Whichever the situation, we can certainly steer your brand in the right direction. We can work together to provide your social media community a compelling reason to become more excited and engaged with your brand. Our marketers and creatives will collaborate on a social media marketing strategy armed with diverse content ideas that our team can develop and produce for your social streams.


  • Social-Media-Marketing-Strategy
    Social Media Marketing Strategy
    Excellent place to start for organizations new to social media, are launching new products to the market, and/or lack social expertise resulting in falling behind their competition
    Requiring a period of 10-12 weeks to complete our extensive audit process, along with access to company leadership and key managers, we’ll uncover key insights to drive brand strategy
    Our social media audit provides the C-Suite with quantitative and qualitative data and analysis
    Companies receive an analysis of their competitive landscape along with a strategic channel strategy and rollout plan
    Companies become educated on which social content has been effective within their landscape and will receive our strategic position for its brand personality, style and visual identity
    Companies receive in-depth content creation suggestions
    Our extensive quantitative and qualitative analysis of your brand, competitive landscape, and market results in an integrated social media marketing strategy across multiple touchpoints.
  • Social Media Content Creation
    Perfect for organizations with an established social media team within the walls of their company but lack the in-house creative talent to develop and produce the content necessary for success
    We produce tasteful branded content that is highly strategic in nature for companies desiring a continual brand story on their online streams for a myriad of business objectives
    The volume of content produced can be for daily, weekly or monthly social media posting
    Our creative production teams are built to travel and have ample experience shooting content anywhere in the U.S.
    Sophisticated, broadcast-quality videos produced that can range from traditional promotional/testimonial/user-experience video content to scripted live-action video shorts
    Company + product photography shot in-studio and/or on-location
    Customized social media graphics designed specifically for brand awareness, online community engagement, and/or for driving strategic call-to-actions such as customer signups or online purchases
  • Social Media Community Building
    Social Media Community Building
    Optimal for organizations seeking authentic growth in the online activity on their social media channels in the form of engagement, content shares and click-through to key webpages
    We utilize either existing creative brand assets or content produced by our own creative team to raise brand awareness and keep your brand top-of-mind with targeted audiences
    We specialize in transforming companies into thought-leading brands on social media
    We aim to help your company achieve its marketing objectives whether they be lead generation and/or reputation management
    Our agency will fully-optimize each of your social media channels for B2B and B2C success whether they be Facebook, Instagram, YouTube, Twitter, Linkedin or Pinterest
    Companies receive paid social ad placement + management
    The strength of any community begins with strategic planning and a qualified team. We help brands earn credibility, trust and respect, and in doing so, build our clients a sustainable following of support.
  • Full Service Social Media Management
    Full-Service Social Media Management
    Ideal for mid-size organizations and large enterprises seeking a strategic agency to manage their brand’s online reputation through strategy, content, and community monitoring
    We manage each of your channels daily. This includes writing copy, monitoring engagement, providing responses as needed, and removing negative comments
    We specialize in social media storytelling + strategy so your company can focus on what it does best!
    We continually monitor the social media activity of your competitors, so your brand can always remain one-step ahead
    Our creative team works with company leadership to produce compelling social media content that entertains, educates, creates engagement, and receives those invaluable social media shares
    Companies receive paid social ad placement + management
    Our social media team acts like your own internal marketing team. We work closely with your company leadership on an ongoing basis and are in constant communication. Your company’s success is our success.