
Does Your Branded Content Have Story Glue?
Branded Content and the Hollywood Through-Line Many, many years ago, long before my time helping companies with their branded content strategy and long before my
Going, Going, Gone. The days are limited for traditional advertising as we have come to know, learned to love, but eventually taught to despise over the last several decades. Gone are the days of one-way commercial advertisements being forced upon the eyes and ears of the entire television viewing public.