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Who Should Manage Social Media at Your Company?

  • November 08
  • Richie Kawamoto
  • Blog
Believe it or not, there are hundreds of thousands of highly successful companies that were founded in the 80s, 90s and the 2000s, well-before the
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Business Social Media

The 5 Stages of Business Social Media Grief

  • September 12
  • ImagiBrand
  • Blog

Business social media comes with its challenges. Most companies eventually go through these 5 stages of business social media grief.

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Size Does Matter with Social Media Strategies

Size Does Matter with Social Media Strategies

  • August 07
  • Richie Kawamoto
  • Blog

As much as we’d like to believe that all companies are created equal, have similar infrastructures supporting their operations, and have the same marketing objectives and marketing budgets, this is far from being the case in the real world.

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Social Media Video Marketing

Social Media Video Marketing: Six Strategies

  • July 11
  • Richie Kawamoto
  • Blog

Social media video marketing has never been more important than it is today. How many hours do you spend watching YouTube each week?

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6 Myths about social media marketing

6 Myths About Social Media Marketing

  • September 14
  • Richie Kawamoto
  • Blog

Back when I was a teenager and young adult, the term “social media marketing” was more than a decade away from becoming the integral component of every brand’s marketing mix.

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