Branding with Social Media: Finding the Perfect Brand Representative Back in my days working on Hollywood movies, I met quite a few casting directors and
A Paradox for Telling Your Brand Story Never before have there been more channels for a brand to communicate with their consumers. From Facebook and
Going, Going, Gone. The days are limited for traditional advertising as we have come to know, learned to love, but eventually taught to despise over the last several decades. Gone are the days of one-way commercial advertisements being forced upon the eyes and ears of the entire television viewing public.
The Challenge for New Brands in This Age of Social Media Noise Every new brand believes that their line of products or services is uniquely